Best Product Categories to Sell on Amazon in 2023

Growth Forecasts for Product Categories on Amazon in 2023

According to Insider Intelligence/ eMarketer, two categories will see the strongest sales growth this year and the next: Health & Personal Care and Food & Beverage. Both categories should see a 30-35% jump in sales share this year as well as the next, if the forecast is correct.

But computer and consumer electronics will continue to be the best product categories overall in 2023. Statista estimates that Electronics account for just over 28% of sales, and will continue to do so until 2027. However, eMarketer’s report points to the possibility of an over 49% rise in sales share in 2023.

Likewise, Statista expected the fashion category to grow by 1% by 2027. But in a more recent report, it claims that Apparel is Amazon’s fastest growing category, with a compound annual growth rate of 12.4%. Well, eMarketer expects a much larger growth in sales share of about 32%.

Finally, Statista’s older forecast was that Home and DIY sales will continue to take up only a tenth of sales until 2027. But eMarketer paints a different picture. Items like office equipment, supplies, furniture, and furnishings could see a sales share rise of over 49% this year and the next.

Wait, there’s more! JungleScout’s Consumer Trends Report shows that of the 1,000 buyers surveyed, it’s GenZ-ers and Millennials that shop most often on Amazon nowadays. And they tend to buy more groceries, cleaning supplies, and dietary supplements, and less of the other categories mentioned above.

What’s more, over a third of respondents don’t buy any Toys & Games or Arts & Crafts on Amazon. Also, a considerable number of people buy more of every category than they did last year. But they’re no match for the ones who buy less in 2023. This points to a possible decline in sales and revenue.

It also points to a shift away from last year’s “homebody economy”, as Business Insider called it. Hobbies, books, sports, and gardening are no longer a priority. Post-pandemic lifestyle changes may very well be making room for more immediate needs like food, health, attire, electronics, and furniture.