Fashion Trends for Summer 2010

Fashion trends for even the next five years, let alone ten years are always impossible to predict, but these are the fashion trends many of us look for when refreshing our 2010 fashion wardrobe.

  • Top Twenty Fashion Trends for Summer 2010
  • Summer 2010 Fashion Silhouette
  • Digital Watercolour Fabric Prints Effects
  • Important Fashion Colours for 2010
  • Top Fabric & Material Trends 2010
  • Utility Chic
  • Fashion Shopping Online

Top Twenty Fashion Trends for Summer 2010 Fashion

This list of top twenty fashion looks combines main and micro fashion trends for 2010.  Each of the latest looks listed below is examined in more detail on this and other pages of the Fashion-era.com website.

  1. TOP-TO-TOE FASHION SILHOUETTE 2010 - Volume sleeves/ornate yokes create wider shoulder focus. Note the swelling bell-like fuller skirt silhouettes - bubble, bloused and hoiked hemlines. DRAPING - Architectural geometric draping methods, which disguise/flatter imperfect bodies. Above/on knee dresses. See right: - Hobbs SS10 - Collybrooke Bubble Dress £299.
  2. NEW PASTELS  - The Sherbet Tones - Pink, peach, banana, lemon, lilac, powder blue, eau de nil, mint, jade, aqua. See right: Gerry Weber trench.
  3. COLOUR BLOCKING - Bold Brights - Striking colours e.g. orange coral/fuchsia or yellow/turquoise.  Acid brights, brilliant clear blues.
  4. FASHION LOOKS - THE NEW PRETTY WOMAN - The Romantics - Petal print dresses, silk lace camis, scallop edges, satin, lace, flounces, ribbons, bows, soft nude tones of shell pink, lace bra effects. Black on pink blush.
  5. UNDERWEAR WORN AS OUTERWEAR - Corsetry Underpinning - Applied tapes/lace, cut outs.

Negligee dresses. Printed Tanks. LACE - Lace is used as a contrast and also as a base fabric.  Often worked in flesh tones or creams.  See right: Long Sleeve Lace Body, £15 - Yogoego.com.

6. TRENCHCOATS - REWORKED CLASSICS - Trench coats in beige and creams, bold brights and pretty pastels. Above knee Macs in every colour. Short cropped Macs.

7. UTILITY CHIC - Utility is nothing like 90's grunge style. This is modern utility chic for the twentens with chinos, cargo pants, utility summer trousers. SPORTS STARS LOOKS - Baggie Trackies in luxury fabrics. JUMPSUITS - Military fashion styling.

8. NAUTICAL STRIPES - Red, blue or black with white. Wide/Narrow Striped Knits. Striped tops, dresses and outerwear.

9. Perennial DENIM DAYS - Distressed denim dresses, shorts, military jackets, jeans. Washed out looks. Closely aligned to utility chic and nautical

10. LOOSE TAILORING - Chic loose blazers and trousers. The long leaner blazer is relaxed and loose - but not oversized.

Right - Ivory Boyfriend Blazer Jacket by Mint Velvet  jacket, £85.

11. ANIMAL PRINTS - Digitally Enhanced Animal patterns in colours or neutrals - grey + black + white.

12. TRIBAL BEAT - Safari, khaki and batik looks. Primitive/Jungle prints, clashing abstract print mixes. OTT chunky jewellery. See dress right: ASOS.com Africa Collection. EXOTIC TRAVELLER - GYPSY/ROMANY/SPANISH/TURKISH NOMAD LOOKS - Bizarre Bazaar Exotic Materials.

13. WOMAN IN WHITE - Summer days - cool architectural linen, torn edge looks, blazers, jersey draping, gypsy flounces.

14. HAREM INSPIRED TROUSERS - FLAT and Peg-top trousers. Narrower legs balance wider top silhouette.  Baggie Trackies. TREGGINGS. Skeggings.

15. ROSES/FLORALS - Superimposed flower forms as textured dress necklines, flower hemlines, floral sandal and corsage decoration.  PETAL PRINTS, TEXTURED GRAPHIC STATEMENT PRINTS UTILISING FLORAL FORMS - See right - Floral border print dress - Uttam Pink Lilyana Summer Dress, £55.00, Uttam Hot Pink Maya Cropped Cardigan, £39.50, Uttam London at ColourfulFashion.com.

16. FABRIC PRINTS & FABRIC TEXTURES Digitally Enhanced Fabric Prints - Petal Prints - Clashing Prints - Firework Bursts -1970s Prints - Spots - Animal Patterns. Border prints. Raw edges, natural ecrus and torn paper looks in fabrics. Short/long tassel and fringe trims.

17. COLOURS - MAIN PANTONE COLOUR PALETTE SPRING 2010 - Turquoise, Tomato Puree, Fusion Coral, Violet, Tuscany, Aurora (Yellow), Amparo Blue, Pink Champagne, Dried Herb and Eucalyptus. See more on colours on the colour trends page for 2010. Especially note - Turquoise - Cobalt Blue - Lilac Violet - Green, plus the rise of rose coral/orange red. IMPORTANT SUBTLE COLOURS FOR 2010 - Solid Soft Blush Pink with Black. NEUTRALS - Café Latté, beige, cream, stone, warm ecru and soft khaki. MONOCHROME MIXES - GREYS, BLACK, WHITE. GLOSSY GOLD TONES - Glittery gleaming lames, heirloom chic morphing to copper burnishing for fall 2010.

18. KNITWEAR - Printed Knitwear, intarsia patterned knits, rib knits, cable knits, uneven draping and cardigans.  Pattern, stripes and cable combos in knits. Corsage flowers on knit necklines. Knee length cardigan coats - watch this knit coat trend develop next winter.

19. ACCESSORIES - JEWELLERY - TEXTURED BIB NECKLACES - Tribal and nomadic influence in jewellery. Colourful layered bangles and cuffs. Multi row necklaces. Chandelier earrings, teardrop gem earrings with pave surround. BAGS to BUMBAGS - Coloured bags all colours, quilted with ladylike chain braided handles compete with neat clutches, denim bags. BAGS AND BELTS FEATURING FLOWER FORMS - Appliqué corsage effects. BELTS - Studded and spiked belts. Coloured 6 and 7cm deep, belts with massive Boho disc closures. Bow belts. METAL HARDWARE - VISIBLE ZIPS, STUDS, BIKER BUCKLES - all are used to enhance the surface texture of shoe boots and clogs. LEATHERWORK - Leatherwork featuring stencil and cutwork punchwork lace effects. 

20. FABULOUS FOOTWEAR - Strapped biker boot cut out sandals. Shaped carved geometric heels. Clogs, wedges, chunky platforms. Hot colours, stripes, spots and animal print footwear with bows, buckles, roses and primary colour contrast bindings.

Summer 2010s Fashion Silhouette

Fashion Silhouette 2010: Focus on the Shoulders. Wider Shoulders The shoulder has been a focus of interest throughout the noughties. 

Now in 2010 the high street has settled on the extended cap shoulder piece sleeve, often little more than a wide band. Some dresses also have a small neat shoulder pad to elevate the seam and help keep the shape of the designer intended shoulder line silhouette. 

Sleeve styles are interesting and there are many sleeves with soft upper fullness either blouse or structured, stiffened puffs and draped puff waterfall styles.

Volume Sleeves - Watch for classic leg-of-mutton and other blowsy puff sleeve styles.

Above Right - Monsoon Fusion Spring Summer 2010 - Blue Cosmic Dress £65/€110 Eire. Above Left - Monsoon Spring Summer 2010 - Blue Portobello Jacket £120/€285 Eire.

Focus on the Waist and curviness is created with fitted darts and structured seams and drapery. Near Right - Mauve dress with all the fashion silhouette features to look out for this year.

This dress is from the F&F Couture range at Tesco. F&F Couture Textured Pagoda Dress Magenta - £140 from Tesco Clothing - Stockist Number: 0800 505555 or tesco.com/clothing . Nipped in Waists This body conscious interest focuses on the waist and curviness created with drapery or fitted darts and structured seams.  Look for:- Swelling Skirt Silhouettes - Domed Bell Like Stiffened Fuller Wider Skirts.

Left - Neutral draped blush dress - Blush J Grecian Dress £60/€93 by Jasper Conran at Debenhams.  Note the little cap sleeve mentioned above and the ladylike quality of the dress. 

This fashionable dress does have a deep V neckline, yet has not been styled with the overflowing bosom look so familiar a few years ago.  The overall effect is fascinating, but not vulgar.

Focus on the hemline is achieved with bell skirts, bubble and tulip lines as shown on this page. Swathed Grecian Goddess Drapery Drapery in dress is a strong silhouette statement again this summer. Drapery in fashion has grown from micro trend to mass trend. 

Draped dress styles are sometimes split and draw attention to the legs, and when well cut at the same time cause the eye to also focus on the curviness of the bust and waistline. Well designed drapery can cover many figure faults, especially around the tummy area.  Drapery can also and enhance curviness.

Draping works classically in Grecian goddess mode when the material is smooth silky and plain. Prints of the moment such as tribal digital and striped prints are all used to great effect with draped fashion styles and create a more funky edgy look.

Left- One Shoulder Dress £30 ASOS April Clothing

Centre - New Nautical Striped Draped Dress, Limited Edition T69 2978F £29.50 at Marks & Spencer. Far Right - YOGO EGO Double Layer Jersey Wrap Neck Blush Dress £35 

Drapery is also apparent in the skirts, knitwear and trousers shown further below. Skirt Lengths for 2010 Hemlines for 2010 are on the knee and above the knee as well as calf length and maxi skirts.  Take your pick as many manufacturers may advertise women modelling shorter skirts, but so often those models are quite tall.

The average woman in UK at 5'4" will often find those same shorter looking modelled skirts fall on their knee. These skirts shown feature plain and patterned fabrics. Two of them show digital prints and the longer skirt has bunches of roses, a popular 50s print theme for floral looks as Mad Men themes take us by storm.

Far Left Top - Marks and Spencer Draped Skirt - A classy top of the league summer skirts style. Centre Left Top - Matalan SS10 - Key Shapes - Be Beau Nautical Skirt £16. This style is very typical of short skirts that have a bit of bubble and tulip about them. Centre Right Top - Matalan SS10 - Key Shapes - Be Beau Smudge Check Bubble tulip Skirt £16 - Another on trend basic skirt shape. Far Right - FEVER Cezanne Pleat Floral Skirt - £48.99 Fever Designs. 

A longer length skirt and set on a hip yoke basque. Centre Left Bottom - River Island - Pink Draped Skirt. Centre Right Bottom - Pink Vero Moda Mini Peplum Skirt £28 - Peplum hip detail in abstract print Cat.No:26J210WB9 from Oli.

This skirt is a take on some of the layered flounced or frilled skirts. 

Trouser Volume and WidthNarrower Pant Styles with Added Volume.... Draping is is used everywhere to enhance the fashion silhouette.  Notice how many of these images show knee to ankle trousers.  There has been a growing trend to adopt narrower leg pants. Most of these narrower pants also have SOME peg top fullness.

This fashion trend has been picking up speed the past two years. Women get very attached to their trouser shape and often hang onto several leg styles, when an alternative fashion style can flatter a woman so much more than the current pants fashion. If narrower pants are hard for you to wear consider teaming them with a longer line blazer or tunic top and which covers the hips.

Don't worry too much if this fashion trend has never felt right for you and you think never will - Autumn 2010 looks set to have a good mix of wider leg and palazzo pants.

Far Left - Spring Summer 2010 Womenswear White Jacket £20, Tailored Taupe Trousers £18, Pointed Courts £12 and Coral Studded Clutch £25 all by F&F. Orange Vest £16 by F&F Collection at Tesco Clothing.

Center Left - WW ASOS SS10 Printed Top £16, Navy Trousers £40, Bag £75, Bracelet £18, Shoes £48 all ASOS.com. Centre - House of Fraser - Black & White Stripe Crop Top £15/€18, Black Ribbon & Pearl Necklace £14/€17, Bracelet £10/€12 Beige Trousers £30/€36 Black & White ‘Bow’ Bag £29/€35 Therapy White Ankle Socks £6, CK by Calvin Klein.

Center Right - River Island SS10 WW - 80s Biker Jacket £49.99, Hook and Eye Vest £12.99, Chrissy Harems £29.99, Helene Shoe Boots £49.99. Far Right - Warehouse Silky Hareems £45/€60, Scarf £18/€24, Lace Fringe Vest £50/€65, Traveller Tie Dye Tassel Top. 

Baggier Pants Even baggier pant versions, harem ankle band styles or cropped versions and utility chic trousers satisfy all tastes. Utility trackie/tracky/tracksuit bottoms have their place for casual wear and sporting activities.  They come in various leg widths from narrow to wider to baggy harem style.

This is the sort of trouser that women buy for slopping around at home and doing chores, then dash out to do a last-minute supermarket shop.

Make sure yours look good enough to wear out and that they flatter your figure rather than destroy it!

Left - Marks & Spencer Indigo Khaki Combat Trousers T54/5314 £35.00.

Center - Plumo - Pocket harem pants in putty coloured soft jersey £49. This has been teamed with a Plumo coin belt £98. Plumo say their sash style belt with tie ribbons is made from slightly quilted, colourful, embroidered vintage fabrics and trims. The belt is beautifully tasselled with Indian coins and beads but due to the vintage nature, each belt will differ slightly. The size is L140cm and adjustable. If you like this coin belt as much as I do, maybe the style will become the new Boho belt of 2010!

Right - Marisota Hareem Pant, Camel, From £23.

Wide Leg & Nautical Sailor Silhouette Pants In total contrast for those who prefer wider leg looser formal more tailored pants, retailers are still producing many styles especially nautical influenced wide leg pants.

Wider leg trousers and palazzo pants fit well with cruise wear and the nautical holiday themed collections.

And Autumn 2010 looks set to have a good mix of wider leg and palazzo pants so in darker colours they may become an investment piece.

Right - Hobbs Seymour Trousers, £119 - Hobbs Spring Summer 2010 Clothing. Far Left - Take a closer look at Philip Green's BHS clothing ranges. This well made value for money outfit will suit those on a tight budget.

Left - Bhs Blazer £40, Striped Top £20, Linen Blend Trousers £25, Bag £22 & Necklace £18.  All BHS Spring Summer 2010 Clothing.

Softened Bloused Dropped 1920s Waists If you want a rest from all the nipped in waist then cover up in style with a blouson casual or smock top. Pregnant women, the pleasantly plump and plus sizes will also be delighted with this blouse smock look. The line between blouse, smock, tunic and dress will often be hard to fathom.

But this is a pretty look and will suit many women who long for the alternative comfort of a loose top over their midriff. Loose smock and blouson tops like these are especially comfortable on warm balmy days. They stretch your wardrobe by enabling mix and match combinations that can go from day into evening.

Above Left - Royal Blue/Sapphire Bloused Top from Religion.

Center Left - Bloused Planet Digital Print Ruched Silk Blouse, Blue - £99. Available at John Lewis.

Center Right - Matalan SS10 - Be Beau Print Halter Top £14 - Stockist Tel. 0845 330 3330

Far Right - Matalan Spring Summer 2010 Clothing - Et Vous Citrus Block Print Blouse £18. 

Bloused Tunic Dresses Blouses and tunics drop past the waist to the hip, with some blousing to just above knee. Plenty of dresses are above the knee, but just as many below it.  Tunics have never looked more likely to morph into a dress.  You will ask yourself more than once this 2010, 'Is it a dress or a tunic I am buying?'

Left - Evans - Aztel Printed Top- Available in Plus Sizes £27/€42 - Evans Spring Summer 2010 Clothing. Center - Monsoon Fusion Spring Summer 2010 - Multi Posie Dress £50/€85 Eire.

Right - Republic Spring Summer 2010 Clothing - Womenswear Miso Collection.

More Summer 2010s Fashion Trends

The latest fashion looks on offer this Summer 2010 concentrate on the continued trend for feminine dresses and associated pieces.

These garments are in either soft sherbet pastels and bold brights, like those further below, or monochrome mixes making the best of contrasting black, white and grey. Colour, texture and print express femininity through soft patterns, abundant floral forms, lace surfaces and 3D appliqué flowers.

THE NEW PRETTY WOMAN - Romantics

Envisage sherbet colours, dresses, silk lace camisoles, pretty scallop edges, satin, lace, flounces, ribbons, bows and soft tones of shell pink. 

Black set against pink blush all helps create see through lacy bra and corset effects and must-have underwear outerwear fashion looks. 

Right - Pretty Romantic Designer Dress from Ralph Lauren - Available at select stores USA.

Picture champagne tones, diaphanous floating dresses, washed parachute silk and pretty girlish looks.  Think of Plisse fabrics, chiffon, cloque, and Chantilly lace. Every material can help create fairytale frocks with frothy frills, frou frou ruffles and flounces.

Sweetshop pastels, candy floss, sugar fondant, sorbet ice and cupcake colours, are all part of the new pretty.  But cute is not always edgy, so you may need to harden this look a little by bringing it back down to earth with utility touches for the modern world.  Studded accessories help harden up peachy looks.

Dresses - Sweetshop pastels, candy floss, sugar fondant, sorbet ice and cupcake colours, are all part of the new pretty.

Far Left - Republic SS10 Miso Collection - Pink Draped Dress - Republic Spring Summer 2010 Miso. Centre Left - Rare Spring Summer 2010 - Three Colour Ruched Tube Dress REF:DG-RY22 at RARE. Centre - Cream Dress with Decorative Bodice by Marks & Spencer - No details. Centre Right - River Island Pink Dress - No details. Far Right - Matalan - Et Vous Lace Detail Dress £25 - Matalan SS10 - Key Shapes. Stockist Tel. 0845 330 3330. The dress - is clearly still with us and Mad Men sheath dresses in Betty Draper & Christina Hendricks styles now abound. But body con hugging fabrics and body con cuts dress use a multitude of fabrics that pull and push the figure into hour glass shapes.

Underwear Outerwear Fashion Trend

Left - New Look Limited Edition Corset Lace Dress £45-€59. Centre - Marks & Spencer, Grey and White Dress £49.50. Due May-June. Far Right - Marks & Spencer Black Lace Dress. T421923. £65 Due May-July.

Underwear Outerwear Fashion Trend

An underlying trend for some years has been that of soft peach blush pink an expensive colour tone in the near neutrals range.

One of the strong micro trends this year is the fashion look 'underwear as outwear' pieces. Black, white, blush, cream and charcoal are all used in these underwear outerwear fashion designs.

Whatever the colour/pattern scheme all these hues are often found artfully placed in the natural construction sections of dresses.

Underwear Outerwear

The popular blush colours of pale pink and creamy flesh tones are prominent in a new fashion trend for 2010 lingerie looks, namely underwear as outerwear.  Soft tones can still be stand-alone colours, but they are also now used to emphasize underwear outerwear styling. 

The soft gentle blush tones, pastel greys through to white, all get the underwear-outerwear treatment.  Blush can be as rosy as coral (see below) or as neutral as beige based nude tones; or blush can be gentle, soft, subtle and as pastel as magnolia pink.

WOMEN'S UNDERWEAR WORN AS OUTERWEAR in 2010

Corsetry as outerwear features especially with ribbon lacing combine stylishly to create the stencil like effects of underpinnings.  Body contours are created with applied tapes and lace. 

This is an old figure-defining silhouette trick used in many other lingerie fashion periods such as the bustle era.  Following the curves of a corset, especially a princess line corset, creates an optical illusion of shape; Venus curves and hour glass cleavage.

Debut - Black Tape Bandeau Dress £80/€124 at Debenhams. Jane Norman Spring 2010 Piped Pleat Dress £42 Jane Norman - Premium Collection. M&S Spring/Summer 2010 Dress £59/€80, Marks & Spencer.

Above Left - Debut - Black Tape Bandeau Corsetry as Outerwear Dress £80/€124 at Debenhams.
Above Centre - Jane Norman Spring 2010 Piped Pleat Dress £42 Jane Norman - Premium Collection.
Above Right - M&S Spring/Summer 2010 Dress £59/€80, Marks & Spencer. 
Camille also provide a good selection of affordable lingerie.

Single colour underwear outerwear dresses, like these above, emphasise corsetry lines with piped and taped seams. This modern lingerie fashion almost appears to have reversed the construction of 1950s boned-couture sheath dresses.

Bra DressesMarks & Spencer - Light Wash Blue Denim Corset Dress.

We are all familiar with the empire line bra dresses, such as these summer sundresses below left and centre.  Sun dresses morphed into bra dresses decades ago, so a bra dress is nothing new.  Even when a bra dress is not in mainstream fashion there are always girls wearing them at seaside holiday locations.

This washed denim corset bra dress right, ticks all the boxes for a stylish  summer holiday dress in corsetry as outerwear.  Its denim and pastel so very on trend.  For those wishing to reduce luggage this is a good double-purpose dress. 

Easy to get to the beach with just a bikini bottom, it is also a great cover up for lunch at the beach bar and offers the freedom of a full skirt.
Right - Marks & Spencer - Light Wash Blue Denim Corset Dress.

Such lingerie fashion styles are relaxed, cool and comfortable to wear when the bodice gives enough shaping for a woman to feel comfortable enough to wear top clothing without a bra.  This makes this dress style ideal summer holiday wear for hot days.  The easy flowing style also lends itself well to summer maxi and evening dresses.

Embellished Dress by Oli. Summer Whites - Marks & Spencer Pintuck Embroidered Cup Dress T69/3019 £35. Marks & Spencer Dress £49.50 May-June.

Above Left - Embellished Dress by Oli.
Centre - Summer Whites - Marks & Spencer Pintuck Embroidered Cup Dress T69/3019 £35.
Right - Marks & Spencer Dress £49.50 May-June.

The bra dress, far right above, is another colour way of the same underwear outerwear grey/white tape dress shown modelled at the top of the page.  The more tailored construction gives the dress greater formality of corsetry as outerwear and thus is ideal for smarter wear.  It would also team well with a jacket or light bolero giving just a glimpse of the underwear outerwear feature.

Pastel Pink & Black Underwear Outerwear Inspired Occasion Dresses

Pastel and sugar sorbet fashion colours for 2010, mean that the palest pink is exquisitely delicate, sophisticated and subtle, yet ultra girly in its prettiness.

Jane Norman Spring 2010 - Lace Bandeau Belted Mini Prom Dress £50. Monsoon Spring Summer 2010 - March - Grey Petal Dress £160/€250 Eire - Monsoon Originals. Body Con Dress £45 at ASOS.com - ASOS April Clothing.

Above Left - Jane Norman Spring 2010 - Lace Bandeau Belted Mini Prom Dress £50.
Centre - Monsoon Spring Summer 2010 - March - Grey Petal Dress £160/€250 Eire - Monsoon Originals.
Far Right - Body Con Dress £45 at ASOS.com - ASOS April Clothing.

Lace Looks

As well as surface application of lace trims, designers are also inserting lace or chiffon pieces of fabric in main areas of silhouette and seaming focus.  Strong Corsetry as outerwear looks include pastels mixed with overlays of black lace.

New Look - Green Lingerie Dress - £25/€35. Body con dress evening fitted lace party style wear from - Jane Norman Spring Summer 2010 - Lace corset panelled dress - £45 Jane Norman Dresses. French Connection Summer 2010 Crepe Deluxe Insert Dress £120.These dresses left and below show how black lace can be applied, or used as sections of a garment and create a different underwear outerwear look for 2010. The garments take a fresh twist when lace is mounted on flesh or pastel coloured fabric rather than the more usual black lace on black.

Far Left - New Look - Green Lingerie Dress - £25/€35.
Centre - Body con dress evening fitted lace party style wear from - Jane Norman Spring Summer 2010 - Lace Corset Panelled Dress - £45 Jane Norman Dresses.
Near Right - French Connection Summer 2010 Crepe Deluxe Insert Dress £120, French Connection Ladies Clothing. This black concealed cut-out dress has a fitted lace neckline and sleeve with a tailored zip. 

Boohoo.com and Edgy Parisienne Spring Summer 2010 Collection.The pastel green dress near right is a straight forward lingerie dress and a pure take on a woman's underslip petticoat. Although to be fair, the wearing of a petticoat slip or chemise as an undergarment is rarer today, especially since most dresses are lined, and women prefer to wear alternative Spanx and Sculptz type foundation products.Lace panel black dress £65 from Marks & Spencer - T421923 and available May to July.

A full lace slip was always seen as a very alluring garment in the past.  Elizabeth Taylor wearing a gorgeous underslip in the old film, 'Cat on A Hot Tin Roof' springs to mind.  Maybe lace trimmed slips as pretty as this one will make a come back if we continue to wear dresses so much.

This black dress far right above, and with lace sleeves, must be the little black dress that every woman falls asleep dreaming about, especially the woman who wants to hide/cover up her arms.

Every fashion retailer in 2010 has dresses with underwear outerwear lines that emphasise the upper body and waistline.

This lace panel black dress £65 right and which gives ample coverage is from Marks & Spencer - T421923 and is made from lace and satin totally in polyamide (100% nylon) so is fully washable, making it low cost on laundry after spillages.
This skimpier outfit far left is from Boohoo.com and their Edgy Parisienne Spring Summer 2010 collection.
So consider your age group and take your pick from all the lingerie fashion looks.

2010 Underwear Outerwear Bustier Corset Tops & Blouses

Bustier Corsets

Lace is big fashion news, and some blouses, tops, and bustier corsets are made entirely of lace.  Some fashion lingerie pieces have lace band strips applied in the garment sections. Others are made from satin giving a luxury lingerie underwear outerwear experience for the wearer. 

This corsetry as outerwear look is nothing new and was worn hundreds of years ago along with quilted petticoats which became the most showy underwear outerwear part of a woman's ensemble.

Top Left - Oli contrast Bustier £38. Internacionale Lace Corset Top £16.99. A|wear Womenswear - Peach Lace Corset €22 £16. Jane Norman Spring 2010 - Jewelled Embroidered Front Pink with Black Corset £35.

Top Left - Oli Contrast Bustier £38.
Centre Left - Internacionale  Lace Corset Top £16.99 - Internacionale Summer 2010 - Stockist Tel. 0141 552 2020.
Centre Right - A|wear Womenswear - Peach Lace Corset €22 £16 - A|wear Stockist Number: 00 353 1 4724900.
Far Right - Jane Norman Spring 2010 - Jewelled Embroidered Front Pink with Black Corset £35 - Jane Norman.

Lace Blouse from a selection at Primark. Lace Blouse by Rare.

Lace Blouses & Tops

Lace is alluring, but it also has the texture to make it suitable for more sculptural pieces.  Lace is often partly mesh net of light to heavy quality, so this makes it especially suitable for areas that need to be crisply self-supporting.

The designers of the blouses right have used lace to create interesting sleeve heads. Stretch lace is also an interesting fabric because it lends itself to body con looks.

Near Right - Lace Blouse from a selection at Primark.
Far Right - Lace Blouse by Rare.

Fashion Lingerie - Lace Flounces & Frills

Frilly fashion thrills with layers, flounces and tufts of tulle creating a girly romantic pastel prettiness not seen for decades.

Baby Doll Dress Oli Dress Cat.No: 24C938WB9 £65.00 - Oli. Simply Be - Ivory Crochet Dress £60. Rose Lace Dress €17 in stores now from the Penneys Collections for Spring and Summer 2010.

Above Near Left - Baby Doll Dress Oli Dress Cat.No: 24C938WB9 £65 - Oli.
Centre - Simply Be - Ivory Crochet Dress £60.
Above Right - Rose Lace Dress €17 - Penneys Ireland Collections Spring/Summer 2010.

Negligee Lingerie Looks

See-through sheer or lace areas and erotic cut outs, create dresses and tops with the air of negligees. Nightdress looks and baby doll cuteness rule the day as well as the night.

Marks & Spencer Negligee Dress.Cebtre - Warehouse 90's Grunge Yellow Cami £35/€46 Dress £45/€60 Warehouse Spring 10. Spring Summer 2010 Dress £45, Bangle £9.50, Shoes £45. Right - Tiered Chiffon Dress £25-€35 - Embellished Frill Top £40-€55 New Look.

Far Left - Marks & Spencer Negligee Dress. Spring Summer 2010 Dress £45, Bangle £9.50, Shoes £45.
Centre - Warehouse 90's Grunge Yellow Cami £35/€46 Dress £45/€60 Warehouse Spring 10.
Right - New Look - Tiered Chiffon Dress £25-€35 - Embellished Frill Top £40-€55.

Flounced Skirts

Jaeger Catwalk Model. WW ASOS SS10 Campaign Shots ASOS BLACK Dress £100, Shoes £110, Ring £12 ASOS.com WW ASOS SS10. Decorated Top - SS10 Womenswear Miso by Republic. Flounced Frill Skirt by Penneys Ireland.

Lace is used to make whole dresses, however you could also trim fashion lingerie with tiered lace inserts or decorate dresses with frills and flounces, primarily of lace.  Customizing a basic item with extra lace or trim will put your fashion piece into the designer category at a haberdashery price. Another girly pretty variation is for torn, frayed or laser cut chiffon, crepes, sheers, or semi sheer fabrics.

These frills and tiers also translate into catwalk looks in easy flounced skirts and tops.

Near Right - Jaeger Catwalk Model.
Centre Right - WW ASOS SS10 Campaign Shots ASOS BLACK Dress £100, Shoes £110, Ring £12 ASOS.com WW ASOS SS10.
Far Right - Decorated Top - SS10 Womenswear Miso by Republic.
Bottom Right - Flounced Frill Skirt by Penneys Ireland.

You may well have noticed that many of the fashionable looks on this page feature flesh tone mixed or trimmed lightly with black.  This colour combination is everywhere, especially in fashion accessories like these pink blush ballet pumps with a fine black tape trim.  Gorgeous - must have some!Shudoo French Sole Henrietta Blush/Black Trim Ballet Pump Shoes £95.

Far Right - Shudoo French Sole Henrietta Blush/Black Trim Ballet Pump Shoes £95.
Stockist Number: 0845 680 0251 [email protected]

Underwear Outerwear Pink Black Shoes

Even shoes are made to blend and coordinate with the underwear outerwear look. The touch that says its summer 2010 are the spots and studs since spots and studs continue as a strong summer decorative theme.  The black binding adds the trim often featured on bras with contrast sherbet colours.

SPRING - SUMMER 2010 NEARLY NUDE Faith Footwear CANDICE - £55.00 / €70.00 NEARLY NUDE bar beige court dolly faith neutral nude pale peeptoe Perspex shoe suede Centre Left - Office Betsy Bow £60 Office Office Spring Summer 2010 Ladies Collection. Centre Right - Stud shoe SPRING / SUMMER 2010 NEARLY NUDE Faith Footwear CALISTAT - £125.00/€155 Faith Footwear DEARY - £70/ €90.

Far Left - SPRING/SUMMER 2010, NEARLY NUDE Faith Footwear CANDICE - £55/€70 NEARLY NUDE bar beige court dolly faith neutral nude pale peep-toe Perspex shoe suede

Centre Left - Office Betsy Bow £60 Office Spring Summer 2010 Ladies Collection.
Office say "Have Fun in the Sun. Think ‘Carry on Abroad’ and enjoy some summertime frolics by letting your playful side run riot. Like your favourite childhood cartoon characters, the emphasis is on candy colours and pretty prints. Shopping has never been so much fun as OFFICE is transformed into a fantasyland full of suitably sweet shoes. Cute court shoes and pretty pumps are decorated with Mini Mouse style polka dots, Captain Birdseye stripes and larger than life kitsch motifs such as hearts, stars and anchors. If in doubt just remember, mish-mash and colour clash!"

Centre Right - Faith Leather Strapping and Studding Neutral Nude Pale Court Shoe. Stud shoe SPRING/SUMMER 2010 NEARLY NUDE Faith Footwear CALISTAT - £125/€155.  Stockist Phone Number: 0845 880 1195.

Far Right - SPRING/SUMMER 2010 NEARLY NUDE Faith Footwear DEARY - £70/€90 NEARLY NUDE. Stockist Number: 0845 880 1195.

2010 Underwear-Outerwear Accessories

The little clutch bag is a winner especially at night and for occasion wear. Many are like exotic pieces of jewellery, trimmed with satin ribbon, feathers, and crystals. Clutches and minaudiθre add the perfect finishing accessory touch to any outfit.

River Island £24.99 SS10 Womenswear. River Island Clutch bag - £24.99 Spring Summer 2010.

Above Left - River Island Bow Clutch Bag £24.99 SS10 Womenswear.
Right - River Island Clutch Bag - £24.99 Spring Summer 2010. River Island Stockist Number: 0208 991 4904

Conclusion on Underwear as Outerwear Lingerie Fashion

Creamy flesh tones are a major new fashion trend for 2010 of lingerie looks, namely underwear as outerwear. You may even spell it underware outerware. The soft gentle blush tones, pastel greys through to white, all get the underwear-outerwear treatment. 

Corsetry features, especially with ribbon lacing, combine stylishly to create the stencil like effects of underpinnings.  Body contours are created with applied tapes and lace.  This is an old figure-defining silhouette trick used in many other fashion eras such as the bustle epoch. Think outwear lingerie looks and underwear-outerwear when you shop next.

Details of header image and first top image.
New Look Limited Edition Corset Lace Dress £45-€59.

Copyright of images courtesy of Prshots, Marks & Spencer, River Island, Simply Be, Rare, Office, Debenhams, River Island, Accessorize Monsoon, ASOS, Warehouse, Pantone, Oli, Dorothy Perkins, Jane Norman, French Connection, New Look, Shudoo, Office, Faith, Warehouse, House of Fraser, Jaeger, NEXT, Penneys, Internacionale, A|wear, Primark, boohoo.om, Miso by Republic, Simply Be,

Date Added April 2010 - Ref:P.758.

Monochrome Neutrals Trend

Some micro fashion trends float past unnoticed by the majority.  Other looks catch the imagination of fashion followers and hang on for years.  Monochrome is one of these looks. Now after being cocooned in black and grey for far too many years, new generations are rediscovering bright and lively colour combinations as earlier vibrant examples show.

Bold fashion colours are just that BOLD - they are foiled by everyday sensibility and monochrome black/white, neutral grey, taupe and cream.  Neutral fashion pieces are never very far away from any fashion story this season.

Spring Summer Fashion Trend Colours 2010

Melissa GeorgeFor 2010 the most important block bright colour of the 2010 fashion colour palette is turquoise

For 2010 the most important block bright colour of the 2010 fashion colour palette is turquoise shown right.  Melissa George favoured a hue in this colour range when she attended the Golden Globe Awards. Image courtesy of the 66th Annual Golden Globes Awards. 

Vivid brights, pastel sherbet tones, neutralsand monochrome palettes satisfy every taste. Pantone's top 10 spring 2010 fashion colours for women are:- Turquoise, Tomato Puree, Fusion Coral, Violet, Tuscany, Aurora, Amparo Blue, Pink Champagne, Dried Herb and Eucalyptus.  For more details of the actual Pantone colour numbers for 2010.

Important Fashion Colours for 2010

Cool Blues - The most important fashion colour contenders for 2010 are the blues with vibrant turquoise, inky sapphire through cobalt to cornflower blue and faded denim blue. 

Warm Tones - Pink, red and coral have been hot colours for several years.

These dresses below reveal some of the interesting warm combinations. One challenge to the blues, to pastels and monochromes is to be bold and juxtapose bright block colours like hot orange, tangerine, coral and tomato red, against fuchsia pink and magenta.

The effect is electric, but stunning when coral red and orange is teamed with a strongly competing fiery shocking fuchsia pink.  Dresses based on coral orange tangerine tones and worn as the sole colour are right on trend.

Dresses in bright block colours like hot orange, tangerine, coral and tomato red, against fuchsia pink and magenta.

Above Left - John Lewis Women Linen Colour Block Dress - John Lewis SS10 COLLECTION, £65. Centre Left - Marks & Spencer Autograph Summer 2010 Collection - Autograph Lined Silk Dress - £69. Centre Right - Jaeger Matador Red Waterfall Dress, £199 - 100% Silk. Jaeger at John Lewis. Far Right - Push the boat out with this luxurious designer dress - Vintage in the making. Gorgeous Donna Karan Bi-Colour Drape Dress from Harvey Nichols - £1,755.00.

IMPORTANT BRIGHTS - COLOURS FOR 2010s Fashion

Colours To Watch

The rise of orange based light coral red. One noticeable colour seen to be a rising star is that of an orange based light coral red. This is very different rosier orange tone than the hard orange colours of the 1970s. This 2010 orange is warm and blushes more than the cooler, harsher 1970s orange.

Fashion colours 2010. Orange dresses. Orange based light coral red

Left - Lanvin Kimono Belted Hot Tangerine Dress at Harvey Nichols - £1,285.00. Centre - Blood Orange Peplum Dress by Tesco SS10. Far Right - Limited Edition Orange Silk Dress by Marks & Spencer.

Violet and purple based colours have been incredibly popular sellers with women throughout 2009.

There is still high demand for these rich vibrant shades that lift a woman's face.

Note how the purples are often meeting the blues.

Phase Eight Pebble Necklace in Thistle £25.

Blue violet purple lavender necklace from Phase Eight Pebble Necklace in Thistle £25.

As well as the stronger important bright colors such as turquoise, cobalt blue, lilac violet, there are the neutrals and softer sherbet colours. The neutrals include café Latté, beige, cream, stone, warm ecru and soft khaki. They offer a safe palette for those who resist intense color.

The correct colour choice for that summer jacket or parka will lift your skin tone more than any unfashionable sun-baked mahogany tan. 

IMPORTANT BRIGHT COLORS FOR 2010 Turquoise Cobalt Blue Cornflower Blue Mauve Lilac, Lavender to Blues. 

Top Fabric & Material Trends 2010

Digital Watercolour Fabric Prints Effects

Digitally Enhanced Fabric Prints Digitally Enhanced Fabric Prints create a whole new world of up-to-the-minute fabrics. These are sometimes mixed with other equally demanding prints to create clashing print mixes that dazzle and confound whilst crying out novelty.

Tribal Structured Dress £16 George at ASDA.

This feature extends from jersey knit dresses through into knitwear. Below digital watercolour effect fabrics and sculptural forms from brilliant young designer Mary Katrantzou. Image courtesy Swarovski. Far Right  - Value for Money Print Dress from George at Asda. Tribal Structured Dress £16 George at ASDA.

Petal Prints

M&Co Ladieswear SS10 Jewelled Floral Shift Dress £40.

Petal Prints - This uses large fulsome blooms to pinhead prints and mystical blurred watercolour effect flora, to form fabrics of ethereal beauty. This is an exceptionally pretty girly look, feminine and easily made more edgy with statement jewellery in bold designs and shoes that shock.

BLUE - BLUE - Beautiful Blue.

Whilst purple is still having its moment make way too for blue - the colour of the year. Stock up on anything turquoise through to cobalt blue and cornflower.

The marine blues add a cool calm elegant sophisticated aura to a woman. Like an image of sea breezes the tones are naturally expensive looking so make a good colour choice for new investment pieces.Hobbs Summer 2010 - Vaudeville Dress £159.Right - M&Co Ladieswear SS10 Jewelled Floral Shift Dress £40. Left - Hobbs Summer 2010 - Vaudeville Dress £159. If you are now ten years older since you last wore one of the richer royal blue tones, then this colour may appear harsher against your skin tone than you first recall. 

So select the colour and fabric carefully to maximise the wondrous effect blue can have on a woman.  Deeper cobalt blues are especially suited to the business and evening environment as they make a refined, yet glamorous in control alternative hue to black.

The iris/electric blue/purple/violet colour spectrum has stayed in favour and so there are still plenty of mauve tones filtering down through lavender to cornflower blue for spring.John Lewis Collection Turquoise Cuff £20.Still in the blue green spectrum the sea greens, turquoise and aqua have once again made us more comfortable with the green family. The rise of blue based accessories in bags and jewellery reflect this.

Right - John Lewis Collection Turquoise Cuff - £20. The brights, acid green, lime, citron yellow tones all remain popular colour choices especially in summer cotton and linens, but now move toward warmer khaki, olive green and yolk gold. Shimmering brocades are glam and make for perfect occasion wear as summer weddings make their mark. Glimmer and a burnished glossy mirror shine are easily achieved with glossy bags, metallic footwear or the gold cuff just shown above. 

Textures - Check out the Dolce and Gabbana crochet dresses and watch out for macramé bags and casual layering pieces. Look out for torn edges, frill layers, crunchy lace, Cornelli tape work, and 3D floral forms on dresses jackets and knitwear.

The New Loose Tailoring - The Blazer

For an easy-to-wear fashion trend check out the blazer too, but note this year a more loosely tailored jacket. Designers have pandered to investment dressing creating bread-and butter-styles that are universally recognized.

Wearable basics are commercial in a society still careful with income in the aftermath of global financial chaos. Consider the new blazer especially in white or neutral tones.

The New Loose Tailoring - The Blazer

Left - Spring Summer 2010 Womenswear - Light Grey Boyfriend Blazer £30, Playsuit £20, Woven Clutch £10, Bracelet £7, Pointed Courts £12 - F&F at Tesco Clothing. Centre - WW ASOS SS10 Jacket £60, Vest £6, Shorts £35, Necklace £12 ASOS.com SS 2010. Far Right - WW ASOS SS10 Jacket £55, Scarf £22, Shorts £22, Vest £25 ASOS.com SS2010.

Trench Coat Variations

Hobbs SS10 Collections. Hobbs Riviera Rainmac, £149, Gaiety Top, £69, Vincente Shorts, £69, Gina Bangle, £49, Rocas Double T-Bar, £189.

Take a look at the revamped trench coat variations as starting points to an investment wardrobe update.Retro Sweetheart S/S 10 Monochrome Spot Coat at boohoo.com.Star by Julien Macdonald - Orange Trench Coat £80/€124 at Debenhams.

Designers have excelled by producing softer loosened up tailoring reflected in the cropped trench coats and colourful brighter colours.

Far left we have an above knee monochrome trend Mac with black and white spots overlay. Beside it a knee length trench coat in the hottest rising colour of tangerine orange.

Near Left - Star by Julien Macdonald - Orange Trench Coat £80/€124 at Debenhams. Far Left - Retro Sweetheart S/S 10 Monochrome Spot Coat at boohoo.com.

The neutral tone Mac as supplied by Burberry and Aquascutum for generations is the traditional trench coat that most people think of along with scenes from old movies like Casablanca. 

It suits women and men and the choice of a neutral tone is a classic and timeless piece that will hang in your closet ready for a rainy day any year, anytime. This one near right is from - Hobbs SS10 Collections. Hobbs Riviera Rainmac, £149, Gaiety Top, £69, Vincente Shorts, £69, Gina Bangle, £49, Rocas Double T-Bar, £189.

Utility Chic

Utility chic is a sporty military styling that targets younger followers. But for Summer 2010 utilitarian looks are frequently a contradiction - boots have open cut outs, whilst sandals climb the leg like boot forms.

Utility Chic

Centre Right - M&S Spring/Summer 2010 - Military Jacket £89/€120, Top £59/€80, Shorts £49.50/€67, Bag T83 £39.50/€54, Shoes £29.50/€40. Above Left/Centre Left and Far Right - Images - Utility Looks from Warehouse Collections. Contrary fashion creates notice-me options that decoders always love. Hard edged military jackets are softened with decorative elements. Soft jerseys make for relaxed practical utility daywear.

Utility Chic

Above Far left - Marks & Spencer - M&S Spring/Summer 2010 - Jumper £39.50/€54, Top £32/€43, Skirt £35/€47.50, Bag £35/€47.50, Shoes £29.50/€40.

Centre Left - Betty Barclay Spring Summer 2010 - Betty Barclay Outdoor "Soft Pastells". Short coat, Style No. 4385/2630.UK ₤210/€245.00.

Centre Right - J by Jasper Conran at Debenhams Summer 2010 - Denim Rivet Shirt £40/€62.

Far Right - Monsoon Fusion Spring Summer 2010 - Grey Pixie Shirt Dress £50/€85 Eire. Like every new decade preceding this one, fashion for 2010 fills us with fresh optimism.

That optimism is part craving for the novelty of newness and part demand for the promise of figure flattering fashion designs. Secretly we hope that the latest fashion trends for Spring Summer 2010 will be the fashion looks that transform us into glamorous women and allows the goddess within us to emerge.

2010s Fashion Consumer Mood

Many of us are slowing down to pause and consider more carefully how we spend our money on new fashion pieces.  We buy just about everything now in a more considered manner. 

What we buy, what we wear, how and from where we buy are for many well thought over before the final considered purchase. A considered purchase was once regarded as an item that cost over £100 and consumers gave little though to spending money on purchases under that figure.

The recession and the knowledge of the reality or possibility of a future restricted fixed income have created angst among those who feel threatened.

Those people now take careful note of every expenditure and pride themselves on savings. The new all embracing fashion mantra encapsulates the concepts of quality, recycling, eco awareness, handcrafting, fashion swishing/swapping and wardrobe longevity. This doesn't mean the pieces have to be ultra classic, but it does mean that women are dressing their bodies to enhance them.

Women thinking in terms of chiconomics and building personality wardrobes that show the world their individual style dictated by their own body form.  It's not just a case of buying clothes to cover the body or ape someone else its more a case of purchasing items that define your individuality and address your statement style. So fashion has slowed a little.

Clearly the recession of the last two years of the noughties set a new mood globally of more thoughtfulness. Through 2008 and 2009 the majority of consumers quietly set themselves new standards. Now designers recognise that women wish to build groups of wearable outfits that span the seasons. Those existing wardrobes with the addition or removal of a new layer can incorporate new items seamlessly and fashionably.

Classic no longer means dull safe and boring, but timeless quality materials and elegant figure flattering cuts.

Accessories especially shoes and chunky statement jewellery can add a modern funky touch to any understated look. When budgets remain tight assess the key fashion items you really need. 

Check the themes that appeal to your personality. If you like classic looks consider for example the stripes or spots themes as they come in and out of fashion with regularity, so can be stored rather than ditched if the fad passes.

If you like feminine soft outfits go for sherbet colours or floral fashions.  Note that burgeoning skirt as it get wider, sort out a pair of slimmer pants, assess your suitability to the well defined shoulder line, statement sleeves or emphasised waistline.  Then either reject or adopt these elementary changes. Incorporate some on-trend colourful footwear, add a fashionable bag and you will be set to go.

2010 Fashion Shopping Online

After a decade of increasingly speeded up fast fashion, personally styled investment dressing has been creeping back into women's wardrobes. With the noughties well and truly gone I think of this new decade as the Twentens rather than the teens, tweens, teensies, tweensies or tenteens.

Whatever it finally gets called, I'm sure it will survive endless fashion must-have pieces or wannabe outfits. Decades, like trends come and go, but these days fashion trends are taking a new path as laptop shopping has rapidly become the new effortless way to buy the latest fashion pieces.

Women love trying on garments in the comfort of their own home with their own jewellery, bags and shoes to hand. Shopping online means women have instant access to the latest looks knowing some really will suit their particular body shape and personal style. Women are making online fashion selections at leisure because it not only makes their lives easier, but enables them to grab the hard to track down size, length or color.

This is the ultimate self treat in a box and all without the hassle of queuing at a till. In 2010 women are dipping into a variety of looks and pleasing themselves.

With the rise of internet shopping the majority of women have become their own fashion buyers and fashion editors, selecting from a wide range of clothing pieces that appeal to their sense of personal style. They are more aware of the self esteem value that thoughtful grooming and styling brings.

They have absorbed the makeover advice of Gok, Trinny and Susannah and countless other fashion gurus and taken on board that other people do look at them, what they wear and how they present themselves to the world. Nothing is more boosting to personal self esteem than to be told by an acquaintance 'you look great today, but then you always do look lovely'.

By absorbing some fashion do's and don'ts women are finding their own style and fashion level whilst becoming more clued up about appropriate fit for purpose underwear.  Many now know that to appear fabulous, fit and fashionable they need to be aware not only of the latest fashion stock, but also know the corresponding underwear fashion fixes.

All this plus also understand that no fashion look should be slavishly followed, but personalised with custom selected edited fashion elements. The new pick and mix for grown women is fashion shopping online.

Conclusion on Key Fashion Looks for 2010s

These are the latest top-to-toe developments of the silhouette trend for 2010. The shoulder has been a focus of interest throughout the noughties. 

Now in 2010 the high street has settled on the soft, but fuller upper sleeve. Also, continue to pay attention to the skirt width and shoulder silhouette and bring colour into your wardrobe. Another of the latest fashion looks on offer this Summer 2010 concentrate is the trend for feminine dresses inspired by the 'Mad Men' television programme.

As for colours, Pantone's top 10 2010 fashion colours for women are:- Turquoise, Tomato Puree, Fusion Coral, Violet, Tuscany, Aurora, Amparo Blue, Pink Champagne, Dried Herb and Eucalyptus. Fashion trends for even the next five years are difficult to predict, but this article highlights the fashion trends many of us will add this year when refreshing our 2010 fashion wardrobe.

Header Image courtesy ColourfulFashion.com Floral border print dress - Uttam Pink Lilyana Summer Dress, £55.00, Uttam Hot Pink Maya Cropped Cardigan, £39.50, Uttam London all at ColourfulFashion.com. Copyright of images courtesy of Prshots, Marks & Spencer, Harvey Nichols, House of Fraser, Colourfulfashion.com, John Lewis, Oli, Rare, Evans, Monsoon, Debenhams, Freemans, River Island, Monsoon, Tesco, M&Co, Marisota, Phase Eight, Jaeger, T.K.Maxx, George at Asda, NEXT, Matalan, BHS, ASOS, Warehouse, Pantone, Very.co.uk, Hobbs and Swarovski. Date added March 2010 - Ref:P.757.

Top Ten Fashion Styles for Fall 2010 Winter 2011

  • KEY STYLE 1 - FASHION SILHOUETTE 1 - THE WOMANLY SILHOUETTE
  • KEY STYLE 2 - FASHION SILHOUETTE 2 - UNEVEN LAYERED DRESSING
  • KEY STYLE 3 - FASHION ATTITUDE - RETRO INVESTMENT DRESSING
  • KEY STYLE 4 - IMPORTANT SUBTLE FASHION COLOURS -CAMEL
  • KEY STYLE 5 - IMPORTANT BOLD FASHION COLOURS - REDS
  • KEY STYLE 6 - FASHION LEATHERS & SUEDE
  • KEY STYLE 7 - FUR COATS AND JACKETS
  • KEY STYLE 8 - FABULOUS FASHION BOOTS
  • KEY STYLE 9 - DAY & EVENING GLAMOUR
  • KEY STYLE 10 - OTHER FASHION ACCESSORIES

Top Ten Fashion Styles of Autumn 2010 Winter 2011

KEY STYLE 1- FASHION SILHOUETTE 1 for 2010/11 - 

Fashion Skirt for 2010The womanly silhouette - Don't hesitate to invest in fuller skirt silhouettes, or waisted coats.  Below the knee Mad Men skirt fashions of the late 50s and early 60s contrast with short skater skirts.  Overall this womanly look is pared down, but gives a shapely minimal look along with a fuss free lines.
Far Right - Warehouse AW10 - Crew Neck Jumper £30/€39, Faux Fur Cossack Hat £25/€33, Clean Shoulder Bag £28/€36, Washed Leather Gloves £25/€33.
Near Right - Red Coat by Paul Costelloe at John Lewis - £299.

KEY STYLE 2 - FASHION SILHOUETTE 2 for 2010/11 - The flowing silhouette of uneven layered dressing creates a more haphazard 'pile it on' layer-on-layer effect.  The lagenlook uses cosy knit pieces, scarves and fur, Shearling, leather or suede to mix up the style according to personal mood. 

This mode of dressing works especially well teamed with narrow high waist slim leg pants tucked into boots or can be more relaxed with flared leg wide pants dependant on figure.

KEY STYLE 3 - FASHION ATTITUDE  This is the new retro investment dressing with elegant simplicity.  Here we have classic bourgeois tailored camel investment coats, good quality fabrics and covetable designer pieces tailored to last. 

For example, the coat is the main look and as such the key must-have clothing piece of autumn/winter 2010/11. Creamy tones across the range of camel beige reach as far as taupe and tobacco for an investment piece that will repay itself year in year out.  Look for coats, capes, knitwear, pants, dresses and even gold tone chains to join the camel trend.

KEY STYLE 4 - IMPORTANT SUBTLE FASHION COLOURS FOR 2010 - Here we have neutral tones of camel, grey, beige oyster pinks, black, cream, white and navy.  For the more adventurous there khaki/olive green, tobacco and aubergine toned brown are available.  Manufactures realize that camel is not for everyone so they also produce alternative vibrant clean brights.

KEY STYLE 5 - IMPORTANT BOLD FASHION COLOURS - REDS and PURPLES  Look out for hosiery in these colours - thick colourful red, purple and plum based colours.

House of Fraser Autumn 2010 - Red velvet dress
Berry Bow Trilby
House of Fraser Autumn 2010 - Red velvet dress

Above Far left - House of Fraser Autumn 2010 - Red velvet dress £180/€260 Episode, Gold 'Cluster' pendant £365 Erickson Beamon, Gold purse pendant £215 Mawi, Gold 'Tube' bangle £325 Mawi, Tights from a selection at House of Fraser.  Centre - House of Fraser AW10 - Berry bow trilby £60 Helene Berman, Antique brocade coat £75/€90 Darling, Stretch bracelets £60/€72 each Lola Rose, Maroon opaque tights £6 Linea. Far Right - Gold Swarovski crystal encrusted necklace £380 Anton Heunis, Red knot draped jersey dress 150/€180 Pied a Terre House of Fraser Womenswear. House of Fraser Stockist Number: 020 7003 4000.

Alexon Autumn Winter 2010 - Purple Dress

Other important colours for the fall of 2010 include coral/fuchsia, orange, violet purple and teal/turquoise.  Alternatively, there are gold and copper lames, citrine yellow, acid chartreuse  bright green.

Above Left - Alexon Autumn Winter 2010 - Purple Dress Pleat Front Jersey Dress - £80/€130 size 8-20.
Above Right - Great Plains Purple Dresses - Great Plains Autumn Winter 2010 Mimi Tailored Dress (sat down) £65. Mimi bow detail dress £70 satin clutch £30. Stockist www.greatplains.co.uk .

KEY STYLE 6 - FASHION LEATHERS & SUEDE - For the Autumn of 2010 there are some beautiful leather skirts, biker jackets, leather tunics and gilets.  An alternative to get the same look is leather bindings on winter wools.  There are suede versions of these leather garments, and especially in accessories such as handbags, gloves, belts. Orange toned tan leathers Hermθs style.FASHION LEATHER Handbag

Far Right - House of Fraser Grey bow trilby £60 Helene Berman, Tan leather shift dress £295/€384 Pied a Terre, Gold 'Tube' bangle £325 Mawi, Charcoal tights £6 Aristoc. House of Fraser Stockist Number: 020 7003 4000.
Near Right - Matches fashion.com Leather bag.

KEY STYLE 7 - FUR COATS AND JACKETS - pay homage to teddy bears and koala bears.  Shearling, yak and goat hair all come into view this autumn 2010. In fact, shearling coats/gilets are must-haves, as is anything that is sheepskin or fur lined.  Then there are the fur accessories for collars, cuffs, hems, cowls, boots, shoes, cuffs, ear warmers, bags and mitts.  At the luxury end of the market you will find sheepskin trimmed accessories such as plush Toscana, Kalgan or Tibetan lamb with shaved pile variations. Savage fur effects spell stealth wealth for the outdoors.

Innovations in the manufacturing of fur include special new methods of shearing, dying, and knitting.  Then there is combining fur with other materials which results in a more creative end usage and novel high fashion ranges. 

Manufacturing innovations allow the fur garments to become lighter in weight, but with enhanced flexibility, yet the fur retains original warmth. These innovative improvements mean that a dash of luxury is easily added to any collection.

NEXT Faux Fur Clog BootKEY STYLE 8 - FABULOUS FASHION BOOTS - This year there is a great diversity of boots styles including thigh high waders, practical UGG style boots with turnover cuffs.  There does seem to be a trend for footwear with sheepskin trims and biker straps. 

Heel choices now offer relief from towering heights with kitten heels and lower blocked heels. Other variations include stud decorated clogs, wedges, chunky platforms; there is also lace fabrics on shoes and zipper tape trims.

Strapped biker boots, lace-up brogue boots and most footwear versions trimmed inside or on a cuff with Shearling or other fur feature heavily in collections everywhere.  Studded wedge shoes and boots offer a level of comfort afforded by wedge sandals.  Shearling clogs with studs on mock beige snakeskin, plain orange tan or black leather hit the right footnote.
Right - NEXT Faux Fur Clog Boot £55.

KEY STYLE 9 - DAY & EVENING GLAMOUR - Lace especially black or cream lace is big news, but velvet, brocade and embroidered fabrics are all in the game.  Sophisticated sleek sleeveless/one-sleeved/one shoulder dresses short or long offer alternatives to ethnic inspired maxi dresses that have a folkloric feel and feed the opposite trend of nomadic traveller.

KEY STYLE 10 - OTHER FASHION ACCESSORIES

Fashion accessories for 2010
BAGS - Drawstring bags or Preppy rucksack style bags offer everyday practical bag solutions.  Check the hard tailored structured bags like your great grandmother loved as they now provide the hottest look.  Think Mulberry Alexa bags and Smythson Nancy weekender bags. Satchels go with the preppy look and come in many colours.
BELTS - The latest belt styles whether wide or narrow tend to have studded and zipper teeth edges.  There is also a trend for fabric covered belts.  Meanwhile here is a fresh way of tying and tucking the excess belt as seen at Plumo - Far Right.

JEWELLERY - Brooches are back in fashion so pile them on.  The trend for OTT chunky jewellery continues, but this Fall 2010 we are also seeing simple wheel faceted necklaces of strong coloured semi-precious gemstones such as onyx, quartz, blue agate, red carnelian and coral.

You may prefer triple-row retro style necklaces made of faceted natural gems such as sapphires, rubies and emeralds.  Note the volume of snake and serpent jewellery, and also Swarovski crystallized pieces are still with us.  Rose gold is fresh and picks up on copper accents such draped gold lame fashions bring jewellery directly onto the garment.
Pearls are back big time in rows of all sizes, in white and other colours. Gold lace cuffs.
HATS - Trilby hats, berets, fur hats and bobble knit ski hats or fur hoods add the final touch with extra-long gloves.

You are reading an original article on the latest fall 2010 fashion styles by Pauline Weston Thomas only for publication on www.fashion-era.com

Top Ten Fashion Trends for Autumn 2010 Winter 2011

Here are ten more fall 2010 trends.  Each of the latest looks listed below is examined in more detail on other pages just follow the link!

  • TOP TREND 1 - NEW MINIMALISM - CAMEL COATS
  • TOP TREND 2 - SHEARLING EVERYTHING - AVIATOR JACKETS
  • TOP TREND 3 - MAD MEN RETRO WOMANLY DRESSES - Skirts
  • TOP TREND 4 - NOMADIC TRAVELLER
  • TOP TREND 5 - ANIMAL PRINTS - LEOPARD LOOK MATERIALS
  • TOP TREND 6 - LACE LOOKS
  • TOP TREND 7 - BLOUSES
  • TOP TREND 8 - TROUSERS - 3 STYLES OF PANTS
  • TOP TREND 9 - MILITARY UTILITY - CAPES, JACKETS/COATS
  • TOP TREND 10 - TRADITIONAL PREPPY TWEEDS

Fall is a Big Coat Season

2010 Military Trends in Coats and Capes

Military overcoats have been a strong trend for a decade or longer. This season they come in traditional khaki muddy tones as well as brights like red and the elements feature across jackets, rainwear and coats.

Above Left - BHS SGC Grey Cape £50. BHS Stockist Number: 0845 196 0000.
Centre Left - Jane Norman Coats & Jackets - Stockist Number: 0207 659 9396 or www.janenorman.co.uk
Centre Right - Littlewoods Fashion AW10- Navy Cape Coat www.littlewoods.com 
Far Right - Dorothy Perkins AW10 - Buckle Front Cape £65/€105 - Stockist Number: 0845 121 4515 and www.dorothyperkins.com

Now military has moved in on capes and in camel the military influence is just so obvious. Think of vintage nurses in their capes but try to avoid the capes on offer in navy as you may end up looking like something from Carry on Norse. 

Capes really do look good worn with pants rather than skirts which can be quite mumsy. Max Mara do a fairly unstructured blanket cape that drapes like a pareo. For the Sherlock Holmes factor opt for a Pringle checked wool cape or a leather bound cape.

Camel Coats - Jaeger
Top Ten Fashion Trends for Autumn 2010 Winter 2011
Camel Coats 2011

Left to Right Above - Camel Coats - Jaeger, Hobbs and Minuet Petite AW10.

Left - Embrace the Jaeger understated quality and new minimalism with this wool and angora swing coat. Fitted at mid-length and tie belt. Jaeger Panelled Swing Coat - £350. Jaeger London Collection Product Code:580061Y. Due October.
Hobbs Model in Iden Coat, £349/€400. Lara Roll Neck, £55/€63. Camel Trousers, £159/€185. All Hobbs Autumn Winter 2010 - Stockist Number: 0845 313 3130 or www.hobbs.co.uk
Minuet Petite - CamelCoat £159 €215 Trousers £80/€115. Minuet Petite Autumn Winter 201. Minuet Petite Stockist Number: 01582 399809.

TOP TREND 1 - NEW MINIMALISM - EXPENSIVE LOOKING NEUTRALS - CAMEL COATS - The 2011 trend is for 'Statement Coats' in beautiful quality materials such as camel cashmere mixtures or soft neutrals - tobacco, taupe, grey, navy, oyster, white and black.  Invest in clothes that are wearable time and again.  These coats shown below are all from matchesfashion.com coat range. 

As you can see, they move from tobacco, dark camel, golden camel to creamy oyster giving a tone and length to suit everyone.  The coats above are from Jaeger, Hobbs and Alexon AW10 and all masters at high street quality tailoring. The coats below are from Matchesfashion.com and the variations in price are due to the fibre content, with cashmere attracting a premium price.

2011 Coats from matchesfashion.com
Top Left - Sportmax Camel Double Breasted Coat - £598.
Top Right -Maxmara Single Breasted Coat - £538.
Bottom Left - Maxmara Double Breasted Coat - £608.
Bottom Centre - Maxmara Cashmere City Coat - £1,048.
Bottom Left - Maxmara Wool-mix Coat - £568.
All the above coats are available from matchesfashion.com coat range.

TOP TREND 2 - SHEARLING EVERYTHING - AVIATOR JACKETS TO FOOTWEAR - These investment materials or skins feature leather and suede, the best are the ULTRA soft Toscana and Shearling coats, however they come with a hefty price tag. 

Shearling or leather aviator jackets - Burberry favoured Amy Johnson and Amelia Earhart styling as shown below in their Autumn 2010 Ad Campaign.  Pringle opted for a luxurious longhaired style. 

One-step on from this is the briefer gilet waistcoat with snow tip Toscana fur.  Alternatively, you opt for the full length, but much more expensive, all natural rustic lambskin coat.

Burberry Aviator jackets

Above Burberry Aviator jackets - Image Courtesy Burberry.

TOP TREND 3 - MAD MEN RETRO WOMANLY DRESSES/SKIRTS - EARLY RETRO SIXTIES NIPPED IN HOUR GLASS WAISTLINES - Think Mad Men dresses, womanly suits, skirts and coats finished off with a belt.  This fashion look features all types of materials from brocade, lace, Venetian polished wools, cashmere wool velour, velvet, lace and leather.  Marc Jacobs, Creative Director for Louis Vuitton captured the essence of this trend perfectly and shown extensively in the Louis Vuitton Autumn 2010 Ad Campaign below.

 Louis Vuitton Womanly Mad Men Dresses - Fall 2010

Autumn 2010/ Winter 2011 Image Above - Courtesy Louis Vuitton.

TOP TREND 4 - Asymmetric zip long line cardiganNOMADIC TRAVELLER Knitwear Nomadic layered looks, that use knitwear, furs, blouses, scarves and leather to create a look which is sometimes dishevelled but is always very wearable and easy to pull together for those with a Boho leaning.

This trend embraces the - KNITWEAR COATIGAN - Knee length cardigan coats called coatigans. Nordic snowflake/fair isle patterns. Cable knits, uneven draping cardigans and ponchos.  Long tunic style knitwear for cosy layering, belting. Lagenlook/Layering of wispy mohair or cashgora knits, chunky cables.  Isabel Marant showed gossamer light knitted furs creating pieces that fit in with several trends.  There are also knit berets, bobbles, oversized scarves, cowls/snoods.

Far Right - Wallis AW10 Campaign - Asymmetric zip long line cardigan £45, biker jegging £38 - Wallis Stockist Number: 08451214520.
Centre Right - Image courtesy IFTF from the D&G AW10 Catwalk Show.

TOP TREND 5 - ANIMAL PRINTS - LEOPARD LOOK MATERIALS - In the Autumn of 2010 you will see natural leopard colours and monotone mixes of this ever popular animal print.  Boxy, three quarter chubby and fitted fur jackets act as cover ups that the world cannot miss.  Less obvious options include print sweaters, dresses, tights, bags.  Incidentally, footwear and even jewellery are exploiting the leopard print fashion trend.

Leopard animal prints are key pieces, thus you could choose a luxe coat instead of (or in addition to!) a camel coat.  Leopard print is used for clutch bags and the animal attraction goes even further with pony skin leopard spot trainers.  I have found in real life a leopard print bag is one of the most versatile bags of all to own.  It almost always blends in with everything.

Adrienne Landau Leopard Print Fur Design 2011

Above Left - Adrienne Landau Leopard Print Fur Design.
Above Right - New Look Leopard print coat £45/€59. Black corset belt £8/€10 Womenswear at www.newlook.com - Stockist Number:0500 454 094.

TOP TREND 6 - LACE LOOKS - Here are dresses, diaphanous lace sleeves, bodice yokes, see through sheer areas, lace tights, evening bags even shoe fronts all in lace. This lace fashion trend travels through expensive lace ladylike cocktail dresses to glam gothic dishevelled grunge looks.

Dolce & Gabbana - Black Lace Dress

Above Left - Alexander McQueen - Black Lace Dress - £2,865.
Centre - Dolce & Gabbana - Black Lace Dress - £1,370.
Right - Day Birger et Mikkelsen - Long Sleeve Black Lace Dress - £228.

TOP TREND 7 - BLOUSES - The Autumn 2010 trend is for luxury satins, fulsome sleeves and bows, fitted or full bodies.  The fabrics are interesting ranging from lace to gold lamι, brocade and soft velvets in inky indigoes/purples/black.  The garments often make a statement with volume sleeves and inspiring collars, you may also see velvet devore burnout contrast fabrics.

TOP TREND 8 - TROUSERS - THREE STYLES OF PANTS
Peg Top Trousers - 
 To keep your legs warm in the Winter of 2011 choose narrow slim high waistline paper bag peg top trousers.  Peg trousers cropped above the ankle at Wang emphasises this leaner look, as did the skinny cargo pants at JBRAND; look out for them at Jaeger.

Flared and Peg Top Trousers Winter 2011

Above Left - Celine Fashion. Centre Left - Hobbs - Hobbs - Navy Augustine Coat, £239/€275.  Navy Augustine Trousers, £149/€170. Delancy Court Shoe, £139/€160. Hobbs Autumn Winter 2010. Centre Right - Warehouse Autumn Winter 10 - Camel Coat £100/€130, cardigan £40/€52, Trousers £50/€65 - Warehouse Stockist Number: 0845 122 2251. Far Right - Wallis AW10 Grey polo neck £18, Grey pants £40 Wallis Stockist Tel: 08451214520

Cigarette Pants - These suit clean cut simple minimalist looks. When cut at the ankle have modern touch.
Wide Flared Leg Pants - Trousers return with fluid flare at Chloe. Chloe fluid flares help lengthen the leg and have a classic expensive mad Men twist when teamed with a high polo roll neck sweater and pearls.

TOP TREND 9 - MILITARY OUTERWEAR - CAPES, JACKETS/COATS - Military capes are a rising utility trend which combines military waistcoats with coats and jackets.  The cape is a slow burning trend that is gaining momentum as a must-have for any new winter wardrobe.  Look out for military be-ribboned bags to match your outfit.

Military cape

Above Left - Sainsbury's Tu Clothing - Camel Cape £45 - Stockist Number: 0800 636 262.
Centre - Burberry Coat -  Available at Burberry.com - Military Doeskin Great Coat Shearling Panel - £1,895. Double breasted military doeskin great coat with raglan sleeves and epaulettes on shoulders. The coat is fitted at the waist and has a curly Shearling panel in contrast colour on the skirt. Large brass buttons in a vintage finish engraved with the Burberry Prorsum inscription. Image Courtesy IFTF.
Far Right - Lisa Snowden Wears Marks & Spencer Coat £99, Trousers £18, Gloves £29.50, Hat £15, Boot £85.

TOP TREND 10 - TRADITIONAL PREPPY TWEEDS - This look embraces retro TAILORED EQUESTRIAN CHIC.  There is a wide range for choice from fine tweeds, ladylike suits in classic British wools and speckled tweeds.  For accessories there are authentic riding boots, argyle sweaters, leather patched sleeves, leather covered buttons and bindings. Traditional Preppy Styling.

Key Fashion Styles for 2010 Fall and Winter

Here are ten more important fashion styles for 2010.  Each of these women's dress styles is explained more fully on another page just follow the links below.

Fall 2010 Fashion Trends

Camel & Shearling Coats and Jackets

Shearling CoatShearling coatsCaroline Herrera's camel coatQuality materials and textures combine to make the mood of autumn 2010 fashion trends. Several key looks are based entirely on the material of a piece - Shearling, camel wools, lace, patterned Nordic or cable knitwear.

There are many individual coat trends for the winter of 2011, but these can be divided into two key looks of 'womanly minimal chic' and 'nomadic free spirit'. The colours can be subtle or strong with dusty dulled-down neutral shades being particularly popular. 

Camel is a top autumn colour, but there are also bright vivid hues especially RED, ORANGE and PURPLE.

The overall look of the camel trend has a high profile this autumn 2010. If you are thinking already 'not for me' take note this camel does encompass the concept of expensive neutrals, in particular, the taupe beige fashion colour family through to creamy oyster.  It's perfect for luxe Mad Men fashion homage, and even better, it can also take in the Shearling aviator  jacket and gilet.

Above Left - Catwalk trends - Caroline Herrera's camel coat and right gilet from Roland.
Far Right - High street fashion from Primark - Belted aviator £25, Harem pants £11, chunky knit snood £4 ALL due in store end September, knee high sock £2 and Military peep toe ankle boot £15, both in store now. Primark Womenswear Winter 2010. Primark Stockist Number: 0118 9606 300.

Big Ticket Daywear

These looks leave us with lots of room to play with fashion's must-haves and gotta-get fads, whilst keeping the underlying foundation an investment trend.  Accordingly the two key trends for autumn big ticket daywear are the neutral coat or cocooning Shearling piece. They are both at the core of this fashion season of Autumn 2010.

The Aviator Jacket for Winter 2010/11

The season's key casual jacket is the rugged aviator which replaces the biker of recent years, and combined with lambskin offers a cocooning nonchalant alternative. 

This fur-lined Aviator jacket fashion trend is nestling under names such as Biggles Jacket, Amelia Earhart Jacket, Amy Johnson Jacket, Flying Jacket and The Aviatrix.  Really it's just the outdoor windcheater biker jacket which everyone loves, but updated with fur lining/trim and extra closures. 

Copyright of images courtesy of PrShots.com, IFTF, Swarovski, Miss Selfridge, Marks & Spencer, Hobbs, House of Fraser,  John Lewis, Primark, Penneys, Matchesfashion, Oasis, Debenhams, Wallis, New Look, Elegance, River Island, Marks & Spencer, Accessorize Monsoon, Matalan, Principles, Hobbs, ASOS, Warehouse, Pantone, Harvey Nichols, Swarovski, Oasis, Jane Norman, Prshots.

Date Added 11 September 2010 - Ref: P.826.

Pantone Colors of the Year 2010 Fashion

PANTONE 13-0632 Endive
PANTONE 15-1050 Golden Glow
PANTONE 16-1546 Living Coral
PANTONE 19-1764 Lipstick Red
PANTONE 18-3027 Purple Orchid

PANTONE 19-1526 Chocolate Truffle
PANTONE 16-5418 Lagoon
PANTONE 18-0538 Woodbine
PANTONE 14-1107 Oyster Gray
PANTONE 14-1307 Rose Dust

"Mindful of consumers' need for practicality, plus their desire for newness, designers offer many options for women to extend and embellish their wardrobes this fall," said Leatrice Eiseman, executive director of the Pantone Color Institute. "Building on the colour palette from spring, this season's offerings include innovative takes on fundamental basics, as well as transporting, lively colours that conjure images of travel and adventure, whether real or aspirational."he Top Pantone Colors for Women's Fashion for Fall 2010

In addition to designer contributions, the report features commentary from fashion insiders and leading retailers regarding current fashion trends and new colour rules for 2010.
Industry gurus highlighted in the report include:
India Hicks, creative partner at Crabtree & Evelyn;
Cate Adair, costume designer for "Desperate Housewives";
Collier Strong, celebrity make-up artist;
Eric Sauma, owner of Mood Fabrics (featured on "Project Runway");
and Constance White, style director at eBay.
Contributors from Neiman Marcus, Saks Fifth Avenue and Macy's also offer their insights.

Fashion designers continue to exhibit a degree of caution for fall 2010, yet offer a palette of beauty and excitement with a blending of colours, some with similar undertones, in surprising and intriguing combinations. Inspired by the ongoing phenomena of film animation, vivid colours are often juxtaposed in inventive ways, creating arresting and extraordinary colour combinations.

The Top Colours for Women's Fashion for Fall 2010 from Pantone are:

PANTONE 13-0632 Endive
PANTONE 15-1050 Golden Glow
PANTONE 16-1546 Living Coral
PANTONE 19-1764 Lipstick Red
PANTONE 18-3027 Purple Orchid
PANTONE 19-1526 Chocolate Truffle
PANTONE 16-5418 Lagoon
PANTONE 18-0538 Woodbine
PANTONE 14-1107 Oyster Gray
PANTONE 14-1307 Rose Dust

Purple Orchid

PANTONE 18-3027 Purple OrchidExotic Purple Orchid, a purple leaning to fuchsia, is an unexpected choice for fall, imbuing a bit of magic and vibrancy to the season.
Left - PANTONE 18-3027 Purple Orchid

Chocolate Truffle

PANTONE 19-1526 Chocolate TruffleElegant Chocolate Truffle, evocative of delicious treats, is a rich brown with piquant plum undertones, that pairs tastefully with Purple Orchid.

Left - PANTONE 19-1526 Chocolate Truffle

Woodbine

PANTONE 18-0538 WoodbineNot your mother's avocado green, Woodbine takes last season's neutral greens to a whole new level, and when mixed with Purple Orchid and Chocolate Truffle, results in a stunning combination.

Left - PANTONE 18-0538 Woodbine

Lagoon

PANTONE 16-5418 LagoonLagoon, this season's turquoise - Pantone's 2010 colour of the year - is guaranteed to add a tropical splash. A great colour for fall and winter escapes, Lagoon is a popular hue, especially in accessories, pairing dynamically with all shades of red.
Left - PANTONE 16-5418 Lagoon

Lipstick Red

PANTONE 19-1764 Lipstick RedLipstick Red, a deeper, more dramatic sensual red, makes its imprint on fall, particularly in cosmetics.


Left - PANTONE 19-1764 Lipstick Red

Golden Glow

PANTONE 15-1050 Golden GlowReminiscent of a radiant sunset on a brisk autumn evening, Golden Glow, an earthy, deepened shade of yellow, creates a retro look with Purple Orchid or Woodbine.

Left - PANTONE 15-1050 Golden Glow

Living Coral

PANTONE 16-1546 Living CoralA softer, more inviting orange with a hint of pink undertone, Living Coral is the perfect complement to Lagoon, whether heading for a tropical destination or just fantasizing about it.

Left - PANTONE 16-1546 Living Coral

Endive

PANTONE 13-0632 EndiveCrisp Endive, a revitalizing yellow-green, adds freshness to this season's top ten, and will enliven any wardrobe. Add it to Lagoon, Chocolate Truffle and Purple Orchid for an invigorating fall look.

Left - PANTONE 13-0632 Endive

Oyster Grey

PANTONE 14-1107 Oyster GrayOyster Gray, a classic neutral that grounds the palette, is a lighter take on the traditional fall gray, as designers heed consumers' concern about the economy and deliver investment pieces that carry through to spring 2011.

Left - PANTONE 14-1107 Oyster Gray

Rose Dust

PANTONE 14-1307 Rose DustRose Dust, a flattering beige, offers an ethereal, romantic, wispy option to span the seasons.

Left - PANTONE 14-1307 Rose Dust

Using Pantone Colors to Understand Fashion Trends

The colors featured in the PANTONE Fashion Colour Report are culled from the PANTONE FASHION + HOME Colour System, the most widely used and recognized colour standards system in the world. Each season, Pantone surveys the designers of New York Fashion Week to collect feedback on prominent collection colours, colour inspiration and colour philosophy. This information is used to create the PANTONE Fashion Colour Report, which serves as a reference tool throughout the year for fashion enthusiasts, reporters and retailers.

About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world's colour authority for more than 45 years, providing design professionals with products and services for the colourful exploration and expression of creativity.

Always a source for colour inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite

X-Rite, Incorporated, is the global leader in colour science and technology. The company, which now includes colour industry leader Pantone, develops, manufactures, markets and supports innovative colour solutions through measurement systems, software, colour standards and services.

X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching colour helps users get color right the first time and every time, which translates to better quality and reduced costs.

X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

The Top Colours for Women's Fashion for Fall 2010 from Pantone are:

PANTONE 13-0632 Endive
PANTONE 15-1050 Golden Glow
PANTONE 16-1546 Living Coral
PANTONE 19-1764 Lipstick Red
PANTONE 18-3027 Purple Orchid

PANTONE 19-1526 Chocolate Truffle
PANTONE 16-5418 Lagoon
PANTONE 18-0538 Woodbine
PANTONE 14-1107 Oyster Gray
PANTONE 14-1307 Rose Dust

Press Report Reprinted Courtesy of Pantone.

Date Added September 2010 - Ref: P.829.