COLLOCATIONSphrasesbe in fashionBelted jackets are in fashion this winter.be out of fashionFlared trousers were out of fashion in the 1980s.go out of fashion (=stop being fashionable)Long evening dresses are going out of fashion.come back into fashion (=become fashionable again)Short skirts are coming back into fashion this year.be the height of fashion (=be very fashionable)With her short dress and high boots she was the height of fashion.keep up with fashion (=make sure that you know about the most recent fashions)Lucy likes to keep up with the latest fashions.fashion-conscious (=very interested in the latest fashions, and always wanting to wear fashionable clothes)Fashion-conscious people can’t get enough of these new designs.adjectivesthe latest fashionThey sell all the latest fashions.men’s/women’s fashionsMen’s fashions have not changed much in 50 years.fashion + NOUNthe fashion industryLondon is the centre of the British fashion industry.the fashion worldSmall women are often overlooked by the fashion world.a fashion showCalvin Klein’s fashion show featured suits and sportswear.a fashion modelFashion models are usually very tall.a fashion designerHer favourite fashion designers include Giorgio Armani and Gianfranco Ferre.fashion designHe went to St Martin’s School of Art to study fashion design.a fashion house (=a company that produces new and expensive styles of clothes)fashion houses such as Armani and Hugo Bossa fashion magazineShe’s the editor of a leading fashion magazine.fashion photographya book of Lang’s fashion photography a fashion photographerLater he worked as a fashion photographer for Vogue.a fashion shoot (=an occasion when photographs are taken of fashion models)She was asked to star with top model Naomi Campbell in a fashion shoot.a fashion shopWe walked around Milan’s famous fashion shops.COMMON ERRORS ► Don’t say ‘the last fashion’. Say the latest fashion. THESAURUSfashion noun [countable, uncountable] a style of clothes, hair, behaviour etc that is fashionable. Fashion is also used as an uncountable noun, when talking about all of these styles in generalthe latest fashions from Donna Karanchanging fashions in popular musicI’m not interested in fashion.vogue noun [singular, uncountable] if there is a vogue for something, or it is in vogue, it is fashionable. Vogue sounds more formal and typical of the language that more educated speakers use than fashionthe current vogue for realistic animated filmsThere was a vogue for cream furniture in the 1920s.His pictures are very much in vogue these days.trend noun [countable] a way of doing something or a way of thinking that is becoming fashionable or popularThe magazine focuses on the latest trends in contemporary design.The trend is for people to wait longer to marry and have children. craze/fad noun [countable] informal a fashion, activity, type of music etc that suddenly becomes very popular, but only remains popular for a short time – often used about things that you think are rather sillya new fitness crazethe current fad for bare white walls and uncomfortable-looking metal furniture I’m sure it’s just a passing fad (=something that will soon stop being fashionable).fad dietssomething is all the rage formal used when saying that something is very popular and fashionable for a short timeThe game was all the rage at her school.