Shelly, a division of Allterco Robotics Ltd, launched eight new smart home automation devices at the Consumer Electronics Show (CES), adding advanced functionality to their newest devices while remaining true to the brand’s core benefits of affordability, interoperability, accessibility, energy efficiency, and ease of installation.

Shelly’s eight new devices include smart home automation solutions in the Shelly Pro and Plus series, offering innovative and intelligent features that cater equally to professional installers and DIY homeowners.

“At Shelly, we believe that the most advanced smart home automation technology should be available and affordable for all, making it easy to customize and automate a home or business – and save energy in the process,” said Svetlin Todorov, CEO of Allterco Robotics U.S., the maker of Shelly products.

The new products launched at CES include Shelly Plus Smoke, Shelly Pro 3EM, Shelly Blu Button1, and Shelly Plus Plugs.

Shelly Plus Smoke is a next-generation smoke alarm with sound and light indications that sends a notification to your smartphone in case of detected smoke. Thanks to embedded webhooks, Shelly Plus Smoke can execute pre-set smart scenes such as an “Emergency Scene” that automatically opens the blinds, starts the home ventilation system, and cuts power to appliances.

Shelly Pro 3EM
Shelly Pro 3EM

Shelly Pro 3EM is a Wi-Fi-operated, DIN-mountable three-phase energy meter with Bluetooth and LAN connectivity and measurement accuracy to 1%. Featuring MODBUS Support for easy and fast deployment in existing industrial installations, it allows users to monitor the consumption of any home appliance, electric circuit, or piece of equipment individually, with 60 days of on-device historical data.

Shelly Blu Button1 is the first device of the brand’s upcoming line of Bluetooth-operated devices that offer Bluetooth connectivity signaling to other Shelly devices to execute pre-set actions. With no need for Wi-Fi and extremely low battery consumption, the Bluetooth Button allows you to control your other smart devices with a simple push of a button.

Shelly Plus Plugs (S, UK and IT) are Wi-Fi smart plugs with Bluetooth connectivity and adjustable multicolor LED indication (available for EU and UK versions) specifically designed for customers in Europe, the UK, and Italy, respectively. Plus Plugs are equipped with an energy meter for monitoring power consumption and can control the power to a wide range of home appliances and office equipment. Plus Plugs are enhanced with scripting functionalities, allowing customers to add customized features and extend device capabilities.

At CES, Shelly also demonstrated their Android Wall Panel and Bluetooth Door/Window Sensor, both of which will be available later in the year.

In their mission to continue leading in smart home innovations, the company also introduced new features in all available devices from their Plus and Pro series.

  • All Plus and Pro devices can be used as Wi-Fi network extenders, ensuring a more stable and reliable connection.
  • They can also operate as Bluetooth gateways for other IoT devices and used as wireless accessories that trigger actions or scenes.
  • Plus and Pro devices are intelligent at the point of control and support micro-JavaScript, allowing customers to add customized functionalities and extend device features.
  • And finally, all devices have enhanced API over HTTP/MQTT/UDP that allows smooth and easy integration with any home automation system, providing modular, step-by-step automation for a fully integrated smart home.

With over 7 million devices sold, Shelly has expanded to 100 markets on three continents in just a few years, providing industry-leading solutions for the automation of homes and buildings with innovative devices that empower consumers to automate their homes and optimize energy efficiency with ease.