The nostalgic trend of the 1990s and millennials is still the main driving force of tannin trend. Tannin suits bring more fashionable and elegant choices, which meet the consumer's demand for versatile pieces suitable for mixed work and lifestyle.

market analysis

New highlights of T station

In the spring and summer of 2023, tannin styles have changed, including low waisted design and other trends that we have been tracking for a long time. More and more high-end women's designers began to cater to the Y2K millennial trend and upgraded for their customer base.

As the cost of living increases, the value of products becomes the top priority. Design suits and other styles with various ways of wearing, or use tannin to splice other fabrics to create fine cut styles, so as to attract consumers with work / life integration.

Tannin suits no longer blindly pursue novel design, but into the delicate trend, and further explore tannin with tannin modeling.

Current situation of retail market

Tight tannins continued to decrease, with a year-on-year decrease of 6.4 percentage points in the US market and 5.1 percentage points in the UK market. Influenced by the current millennial nostalgia and the '90s trend, wide leg jeans have increased by 3.3% in the UK and 3.8% in the US.

This reflects the trend towards tannin skirts, including Y2K millennial miniskirts. Tannin shorts continue to decrease (in a small amount), with a year-on-year decrease of 0.6% in the UK and 0.7% in the US.

Year on year change of market share of women's retail category in spring and summer

WGSN e-commerce: February 1-June 30, 2021 and 2022

suit

With the popularity of tannin with tannin and single piece of tannin, the suit continues to be improved, and the spring and summer 2023 design is updated with the bra top and strapless top that fit the minimalist trend of the 1990s.

Asymmetric details

Figure: m ô not

Strapless top

Photo: Dion Lee

Low waist skirt

Image: Miu Miu

Mini Dress

Although skirts and suits have recently occupied the market share of tanning dresses, they are still returning to the runway in spring and summer 2023. The lively Y2K millennial mini dresses are popular on the show, bringing commercial items that are attractive to the young market.

Shirt dress

Figure: knwls

Cross season layering

Image: Vivienne Tam

Asymmetric group pendulum

Photo: Alessandra rich

Upgrade and rebuild patch

Photo: Marine Serre

Danning Benxi

With the epidemic, professional wear has become more casual. Although tannin suits are in the minority, they have increased. This is not only influenced by the trend of sophistication, but also by consumers' preference for versatile items suitable for a variety of occasions.

Easy to use

Figure: Hui

Upgrade and recreate the suit

Photo: Marine Serre

Tanning suit

Photo: officine general

Elegant dark wash

Photo: Rosetta Getty

Action points

1、 Although the low waisted design is popular on the runway But investment needs to be cautious

#Low waisted style is popular in spring and summer 2023, but this kind of single is still limited to the young market. It will take some time for consumers in women's wear market to adapt to the trend. Therefore, high waist is still a more safe and commercial choice.

At the same time, we can try to introduce more convenient middle waist pants, or use low waisted pants as best-selling items, so as to inject fashionable new ideas into common styles and attract more avant-garde consumers.

2、 Fine looking tannins are suitable for The workplace, Also suitable for daily life


Consumers integrate work and life, so they need to wear versatile clothing with high cost performance for various occasions. At present, the global consumers are most concerned about the impact of increasing inflation on disposable income.

Take advantage of the delicate trend, which emphasizes the use of dark tannin washing, tannin suit and tannin splicing suit material to upgrade tannin, and create a piece suitable for both workplace and home.

3、 First choice can reflect the value Pattern and style

The increasing cost of living affects consumer spending, and consumers are increasingly pursuing value for money. Invest in tannin and tannin dressing that will continue to be popular, and launch suits, which can bring a variety of styling options and lower cost each time.

Add new ideas to tannin combination and update the suit of spring and summer 2023 by using the ultra simple strapless top or bra top of 1990s to mix and match the long skirt.

Analysis basis

WGSN e-commerce data

The analysis is based on women's clothing, footwear and accessories products collected from WGSN's proprietary retail e-commerce data platform during the spring / summer 2021 and spring / summer 2022 retail seasons in the United States and the United Kingdom. Data were taken from February 1 to June 30.
Some retailers were excluded from the analysis to ensure year-on-year calculation and to avoid counting inflation caused by the inclusion of new retailers in WGSN e-commerce data platform.
The numbers may fluctuate because we will reclassify them in order to sort out fuzzy products / new products and eliminate the impact of retailers' website reconstruction.
definition
Category proportion (%): Categorical products divided by the total products available in a period.
New products: New products that are sold online in a certain period of time.
Percentage point (PPT) : percentage refers to the proportion of a group of products in a large group of products, for example, the proportion of new pants in all new products. Percentage point is the difference between two percentages; For example, it increased by 4 percentage points from 40% to 44%.
Year on year: Compared with the same period last year.